Digital Signage


Digital Signage Systems

Digital signage offers electronic display of information in order to advertise and promote specific products and services for businesses and corporations.
Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times.

This is often called “digital out of home” or abbreviated as DOOH. The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively.

Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates.
Your company can benefit from this technology and some of the most common applications of digital signage are noted below:

  1. Public information – news, weather and local (location specific) information, such as fire exits and traveler information.
  2. Internal information – corporate messages, health & safety, news, etc.
  3. Advertising – either related to the location the signage is in or just using the audience reach of the screens for general advertising.
  4. Brand building – in-store digital signage to promote the brand and build a brand identity.
  5. Influencing customer behavior – directing customers to different areas, increasing the dwell time on the store premises.
  6. Enhancing customer experience – applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc.